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Chandigarh: Annapurna Akshaya Patra Project losing steam after doubling prices

The slowdown in the growth momentum of the project started after the Red Cross Society increased the cost of food packets from ₹10 to ₹20 in April 2022, making a direct impact on its popularity and sales

Updated on: Aug 28, 2023, 00:13:36 IST
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Launched with much fanfare in January 2017, the Annapurna Akshaya Patra Project, initiated by the Indian Red Cross Society in Chandigarh to offer affordable food to those in need, is losing steam.

HT Image
HT Image

The slowdown in the growth momentum of the project started after the Red Cross Society increased the cost of food packets from 10 to 20 in April 2022, making a direct impact on its popularity and sales.

Another reason for the dip in its sale is that the food packets are largely sold outside health institutes, including PGIMER, GMCH-32 and GMSH-16, where langar (free food) is served which is a hit among migrant labourers and those visiting the hospitals from faraway places.

The meal consists of six chapatis, one vegetable and a pickle, all packaged in foil paper, with the vegetable placed in a plastic container.

Red Cross Society nodal officer KS Rana said the scheme initially received a strong response, with approximately 2,500 food packets being sold per day. However, due to the increase in rates, they now only manage to sell around 1,800 food packets per day. The decision to raise the rates to 20 was made because when they were selling at 10 per packet, the cost per packet amounted to around 17.

 
ABOUT THE AUTHOR
Hillary Victor

Hillary Victor is a Special Correspondent, with over two decades of experience in impactful, ethical, and public-interest journalism. He works in the Punjab Bureau, covering housing and urban development, transport and civil aviation, environment, science and technology, forests and wildlife, with a strong focus on governance, public policy, infrastructure, and sustainable development. His reporting reflects a deep understanding of Punjab's socio-political landscape and is driven by accuracy, accountability, and a commitment to serving the public interest. Over the course of his career, he has built a reputation for producing high-impact, exclusive stories that have shaped public discourse and prompted policy and administrative action. He has been honoured with six 'Best Journalist Awards' by the Hindustan Times management for his path-breaking reportage. In recognition of his outstanding contribution to journalism, he was also conferred the 'Best Journalist Award' by the Government of Punjab during the 2010 Republic Day celebrations.

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