Ray-Ban Meta glasses rule the TikTok trend with BTS’ Jungkook’s 3D complementing - Hindustan Times
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Ray-Ban Meta glasses rule the TikTok trend with BTS’ Jungkook’s 3D complementing it

ByAditi Srivastava
Dec 17, 2023 01:40 PM IST

Ray-Ban Meta glasses bring back the cool factor for technology

Forget your cat ears and filter faces, TikTok has a new obsession: Ray Ban's Meta smart glasses. With millions of people wearing digital glasses and dancing to the same beat, what began as a single clip featuring stylish shades and a catchy song has transformed into a viral craze. BTS' Jungkook's record-breaking digital single 3D, in collaboration with Jack Harlow, dominates the background music scene while seamlessly complementing the Meta glasses' vision.

Ray Ban meta glasses (The two pictures are unrelated; they are only used for reference.)(Ray Ban official website, Bighit Music)
Ray Ban meta glasses (The two pictures are unrelated; they are only used for reference.)(Ray Ban official website, Bighit Music)

Ray-Ban Meta's sudden stardom on TikTok

The key question surrounding this growing trend is whether it's a spontaneous wave on social media, driven by its cool and tech-savvy appeal, or a carefully designed promotional campaign. Whatever its source, one thing is certain: Ray-Ban Meta has pulled off the pinnacle of digital success: bringing back the cool factor for technology.

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One video stands out with an impressive 123 million views, while numerous others have amassed millions more. Many of these videos showcase users wearing the glasses and lip-syncing to the 3D song, hinting at a coordinated effort. The glasses not only exude an ultra-cool vibe but also carry a chic factor with their tinted lenses and color coding.

Ray-Ban Meta glasses

AI is rapidly advancing, and the new Ray-Ban Meta glasses exemplify this progress as an AI-driven everyday tool. As per the official website “With a few words, the new smart glasses can make calls, send texts, control features, and find answers for those random questions that pop into your head throughout the day.”

Ray-Ban Meta glasses top features

Versatile Options:

  • Two classic silhouettes.
  • Over 150 lens and frame combinations.
  • Suitable for every individual style.

Enhanced Camera:

  • Discreet, ultra-wide 12-megapixel camera in each lens.
  • Produces bold images and videos.

Video Recording:

  • Improved cameras record 1080p videos.
  • Up to 60 seconds duration.
  • Shareable with contacts through AI and quick voice commands.

Livestreaming Capability:

  • Hands-free livestreaming feature.
  • Share your adventure in real time.

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