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Kumar Sanu to get personality rights protected like Amitabh Bachchan, says ‘AI se duplicate voice banana is wrong’

Singer Kumar Sanu is all set to become the first Indian singer to seek legal assistance in protecting his personality rights.

Published on: Jun 26, 2024, 11:42:43 IST
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Artificial Intelligence has been making it’s presence felt at a rapid face, and the latest form is mimicking famous celebrities. Actors such as Amitabh Bachchan, Anil Kapoor and Jackie Shroff back home in India have pre-empted the misuse of evolving tech and took the legal route to protect their personality rights.

Singer Kumar Sanu
Singer Kumar Sanu

We have learnt that singer Kumar Sanu is next in line. His baritone is very popular and mimicked by a host of people. In such a situation, he doesn’t want his voice to be used for the wrong reasons. “I recently went to the United States to perform in a string of concerts. My next move is going to be approaching the court and take an order like this. Technology today is dominated by AI. Kisi bhi singer ka duplicate ban jaaye, I don’t think this will be correct. One has to protect themselves by way of such methods. AI is dangerous” he confirms.

Yesteryear singers continue to stay relevant when their voices are used via AI in covers of latest songs. This is also proof that nostalgia is powerful, and filmmakers today are still busy in remaking old chartbusters.

 
ABOUT THE AUTHOR
Rishabh Suri

Rishabh Suri is an Assistant Editor, film critic, and professional overthinker of plot points. He writes for HT City, keeping pace with an industry where news cycles expire long before the popcorn gets cold. He completed his graduation in English Honours from Kirori Mal College, followed by a Master’s degree in English Literature-effectively training his brain to over-analyse classic texts before applying those exact same skills to 3-hour Bollywood blockbusters. He got into the profession when he had barely graduated from college and has been at HT ever since. At HT, Rishabh reviews films with a simple rule: skip the dense academic jargon and get straight to the point. Beyond reviews, as Assistant Editor, he helps navigate the broader circus of showbiz, tracking everything from OTT shifts to sudden box office panics. In a beat driven by loud PR machinery and carefully scripted answers, Rishabh prefers cutting through the noise to focus on how stories get made and why trends shift. When he isn’t writing against a deadline, he is usually sitting in a dark theater, compulsively memorising dialogues. For Rishabh, analysing movies isn't just a day job- it’s a habit he couldn't turn off even if he tried.

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