Mounjaro brides: Weight-loss drugs make foothold in pre-wedding prep

Novo and Lilly launched their obesity drugs in India last year. The market is forecast to reach ₹80 billion ($851.79 million) by 2030.

Soon-to-be brides and grooms seeking shortcuts to shed pounds before the big day have become the latest consumer target for weight-loss drugs in India.

Dr Swati Pradhan speaks with a patient about the Mounjaro injection for weight loss procedures at a clinic in Mumbai, India, March 31, 2026. (REUTERS)

New Delhi wellness clinic Klarity Skin Clinic touts a “Mounjaro bride” package, while other clinics have woven weight-loss injections into “pre-wedding” transformation packages typically focused on skin treatments and hairstyle makeovers.

In a social media video, Klarity offers “guided nutrition, Mounjaro and smart workouts” to prepare brides to walk down the aisle. The clinic did not