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A sweet tooth and a football fan? Kolkata has you covered

Sandesh, a sweetmeat intrinsic to Bengal’s food culture, has also caught World Cup fever. Argentine Magic, Brazilian Samba, English Free-Kick, French Header and German Blitzkrieg are some flying off the shelves.

Updated on: Jun 10, 2014, 01:09:43 IST
Hindustan Times | By , Kolkata
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The passion World Cup generates in Kolkata can look a bit out of place as India have never played in the event. Yet, every four years there is no stopping Bengalis from straining their vocal cords and shedding tears of joy or pain for the teams they adopt for a month.

It isn’t only about putting up giant screens — the state government has promised to install 40 across the city — or pubs or restaurants laying out Cup-themed menus. It is also when the club premises of East Bengal and Mohun Bagan wear a deserted look as players and officials take a break.

Even sandesh, a sweetmeat intrinsic to Bengal’s food culture, isn’t spared. Argentine Magic, Brazilian Samba, English Free-Kick, French Header and German Blitzkrieg are some of the special sandesh flying off the shelf at Nalin Chandra Das & Sons, a 175-year-old city confectionary.

Argentina’s popularity has zoomed since Diego Maradona and Lionel Messi visited the city in 2008 and 2011 respectively, but Brazil’s connection with Kolkata was one forged much earlier.

The closest India came to playing in a World Cup was in 1950 in Brazil, but chose not to go. For those like Arunava, travelling to Brazil 64 years later is nothing short of going home.

 
ABOUT THE AUTHOR
Somshuvra Laha

Somshuvra Laha has been covering sports through chaos and calm since 2008, all while calling Hindustan Times home. Equally at ease decoding seam bowling at Lord's, spin at Eden Gardens or 4-4-2, he sees every match as a chance to dissect the game in unique ways.

Get Latest News, breaking headlines, and top India News, and today real-time updates from across the nation. Stay informed on politics, government policies, crime, Today Weather, and major developments on Hindustan Times
Get Latest News, breaking headlines, and top India News, and today real-time updates from across the nation. Stay informed on politics, government policies, crime, Today Weather, and major developments on Hindustan Times
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