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Thursday, Nov 21, 2019

Hitler to speak Hindi on History Channel!

With its new tagline, "Live The Story", the channel aims at adding a new entertainment quotient to its programmes.

india Updated: Apr 29, 2006 15:21 IST
Pallabika Ganguly (HT Style)
Pallabika Ganguly (HT Style)

The life and times of Adolf Hitler will be soon showcased on the History Channel and if your cable operator so wishes, Hitler would speak in Hindi too.

For the History Channel not only announced a series of strategic changes in their programming line-up but also said that all the shows on the channel will be dubbed in Hindi thereby increasing its reach and viewership.                             

   Hitler gets a new lingo!

The channel, which already exists in English, will enable viewers to get it in Hindi too.

Live The Story will be the new tagline of the channel as it will be all about bringing alive a viewing experience that will be unique, inspirational and entertaining.

So even as the programmes stay true to its promise of delving into its history, they also take on the added responsibility of becoming entertaining.

From the extensive library of AETN, (A&E Television Networks) the channel will now deliver to its viewers a combination of facts and fiction like the film, Marilyn and Me, that will be followed by the biography of Marilyn Monroe.

It remains entertaining as well as informative. Next month will be devoted to the theme of War and films like Hitler and Haven. Also in the pipeline in the months to follow are mini series on Rome, Helen of Troy and Spartacus.

“The theme of history has made us successful in this competitive media. Theme of history channel would not change but we have made the history channel more interesting including different types of programmes. This year we are looking for ward in making the channel stronger and more relevant for the viewers,” said Nikhil Mirchandani, managing director, The History Channel.

“We have reserved different slots for different programmes. We did a lot of research be fore doing so. We have dramas, movies, jumbo movies and even thrillers but in different formats. Hitler — the Rise Of Evil, involves all about his life but it is shown in a way people would like,” said Joy Bhattachajya, senior vice president, programming.

“Our target audience is the age group 25-44 in metros and mini metros,” said Rajesh Sheshadri, vice-president, marketing.