Fanning the fame: Get real with social media sensation Niharika NM - Hindustan Times
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Fanning the fame: Get real with social media sensation Niharika NM

ByUrvee Modwel
May 24, 2024 04:54 PM IST

Niharika NM is working with A-listers and making her film debut. Cannes? She’s been thrice. What does being “real” mean when you’re at the top? We asked her

Niharika NM has the secret sauce. The 27-year-old, Chennai-born, Bangalore-raised, California-educated engineer- MBA may not know what her secret sauce is. But eight years into making videos, she’s found a way to turn the girl-next-door into the coolest person in the room.

Content creator and influencer Niharika NM is making her movie debut soon. (PHOTO COURTESY NIHARIKA_NM)
Content creator and influencer Niharika NM is making her movie debut soon. (PHOTO COURTESY NIHARIKA_NM)
The content creator recently attended the Cannes Film Festival, her third appearance so far. (INSTAGRAM/@NIHARIKA_NM)
The content creator recently attended the Cannes Film Festival, her third appearance so far. (INSTAGRAM/@NIHARIKA_NM)
Stars such as Priyanka Chopra JOnas feature in Niharika NM’s Instagram Reels. (INSTAGRAM/@NIHARIKA_NM)
Stars such as Priyanka Chopra JOnas feature in Niharika NM’s Instagram Reels. (INSTAGRAM/@NIHARIKA_NM)
Niharika is a fan of black-cod with miso, which is served at Nobu in LA.
Niharika is a fan of black-cod with miso, which is served at Nobu in LA.
For nights in, Niharika prefers psychological thrillers such as Get Out.
For nights in, Niharika prefers psychological thrillers such as Get Out.
The content creator also loves animated movies such as Coco. (INSTAGRAM/@NIHARIKA_NM)
The content creator also loves animated movies such as Coco. (INSTAGRAM/@NIHARIKA_NM)
The digital influencer’s playlist has inspirational songs from films like Chak De India.
The digital influencer’s playlist has inspirational songs from films like Chak De India.
Niharika says she follows the hair care routines her mother taught her. (INSTAGRAM/@NIHARIKA_NM)
Niharika says she follows the hair care routines her mother taught her. (INSTAGRAM/@NIHARIKA_NM)
The influencer has worked with Ajay Devgn and John Legend too.
The influencer has worked with Ajay Devgn and John Legend too.
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