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Sonam Kapoor named Dior's brand ambassador; will wear collections by creative director Maria Grazia Chiuri

Sonam Kapoor is the new ambassador for Dior. The news comes after the actor attended the luxury label's Spring/Summer 2025 show in Paris.

Published on: Oct 23, 2024, 11:08:25 IST
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Dior has named Sonam Kapoor its brand ambassador. The news comes after the Indian film star attended the French multinational fashion house's show at Paris Fashion Week last month. The new appointment is part of the luxury label's ambitions in the rapidly growing Indian market.

Sonam Kapoor attends the Christian Dior Spring/Summer 2025 show in Paris. (Vianney Le Caer/Invision/AP)
Sonam Kapoor attends the Christian Dior Spring/Summer 2025 show in Paris. (Vianney Le Caer/Invision/AP)

Dior announces Sonam Kapoor as its new ambassador

After appointing Sonam in the new role, Dior reportedly said in a statement, “A multitalented personality, the actress, producer and fashion icon henceforth embodies the audacity, grace and elegance of Dior style, femininity constantly reinvented. More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house.”

Sonam called her new partnership with Dior a ‘beautiful cultural synergy’ connecting the luxury fashion house to India. The actor told WWD that she is excited for the journey and to see what the future holds. “It’s an honour to be a part of Dior’s story as they continue to push the boundaries and redefine creativity and elegance in the world of fashion. Each of their collections present a truly unique vision with intricate craftsmanship, celebrating heritage in a way that deeply resonates with my own sense of style,” she added.

According to WWD, Sonam will wear collections created by Maria Grazia Chiuri, womenswear creative director at Dior. Additionally, the actor created a total media impact value of USD 2.7 million when she attended the Dior Paris show last month.

Sonam Kapoor attends the Dior Paris Fashion Week show.

In September, Sonam travelled to Paris to attend the Dior Spring/Summer 2025 Ready To Wear show during the Paris Fashion Week. The star embraced the gothic aesthetic in an all-black ensemble.

The outfit featured a tailored trench coat with floral cross-stitch embroidery, a voluminous balloon-hem skirt, a structured corset shirt with Mandarin collars and gold-buttoned sleeves, and leather riding boots. She elevated the ensemble with tribal jewellery and striking makeup.

  • Krishna Pallavi Priya
    ABOUT THE AUTHOR
    Krishna Pallavi Priya

    Krishna Priya Pallavi is a journalist with over 9 years of experience, covering health, fashion, pop culture, travel, wellness, entertainment, festivals, mental health, art, decor, fitness, and sex and relationships. She is an alumna of the Indian Institute of Mass Communication (IIMC), Dhenkanal, and holds an undergraduate degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, Delhi. Her strong academic foundation informs her analytical and detail-oriented approach to storytelling, helping her uncover stories where none seem to exist. Before joining Hindustan Times, Pallavi worked with some of India’s leading media organisations. She spent close to three years at India Today, where she honed her newsroom skills and developed a sharp editorial sensibility. She also worked for over a year and a half at Vagabomb, ScoopWhoop’s feminist digital platform, where she explored stories through a gender-sensitive, socially aware lens. Pallavi has a deep interest in global fashion trends and international fashion seasons, and enjoys interviewing celebrities and tracking pop culture movements—interests that frequently translate into engaging, reader-friendly stories. Alongside lifestyle and entertainment, she has a keen eye for impactful health and wellness journalism, regularly interacting with doctors, designers, and digital content creators to bring nuance and credibility to her work. Born and raised in Haryana, Pallavi remains deeply connected to her ancestral roots in Odisha. Her ability to spot fresh angles brings curiosity and depth to stories she pursues. When not chasing deadlines, she enjoys spending time with her dog, planning her next vacation, reading, running new trails, and discovering new destinations.Read More

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