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Google Pixel 10 series launch today: Jimmy Fallon teases ‘secret products’ beyond new phones

Google will unveil the Pixel 10 series tonight in Brooklyn, marking ten years of Pixel phones, with surprise “secret products” expected during the launch event.

Updated on: Aug 20, 2025 12:00 PM IST

Google is all set to host its much-anticipated big product launch event today, August 20, in Brooklyn. The company has confirmed the launch of the Pixel 10 series, but hints from host Jimmy Fallon suggest that the event may also feature unexpected announcements. Let’s take a look at what secrets Google has kept in store for you.

Google Pixel 10 Series Launch Today

Google is set to unveil the Pixel 10 series and surprise products at its Brooklyn launch event today. (Google)
Google is set to unveil the Pixel 10 series and surprise products at its Brooklyn launch event today. (Google)

Ijaj Khan is a technology journalist and Senior Content Producer at Hindustan Times, with over three years of experience covering the consumer technology industry. His work spans smartphones, laptops, wearables, gaming, appliances and AI - from hands-on reviews, comparison and buying guides to breaking news and in-depth features that help readers cut through the noise and make informed decisions. Before joining HT Tech, he worked with Jagran New Media, where he sharpened his instincts for fast-paced digital reporting. He holds a Post Graduate Diploma in English Journalism and Mass Communication from the Indian Institute of Mass Communication (IIMC), Delhi. Whether he's testing the latest flagship smartphone, tracking a major AI announcement, or putting a gaming laptop through its paces, Ijaj approaches every story with the same goal - making technology feel relevant and easy to understand for everyday users, not just enthusiasts. When he's not in front of a screen for work, he's usually travelling to a new city, hunting for great food, or keeping tabs on what's next in tech before everyone else catches on.

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The Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and Pixel 10 Pro Fold are all expected to be the main focus of attention at the event. These smartphones are anticipated to be powered by Google’s new Tensor G5 processor and are likely to bring upgrades in both hardware and software. In terms of optics, the devices will reportedly sport a 50MP main camera across models, while the Fold could feature 10x optical zoom capabilities. Google is also likely to integrate AI-based tools, including Gemini Live, across its new lineup.

Also read: ₹23,000 off on Flipkart hours before Pixel 10 Pro launch">Google Pixel 9 Pro gets 23,000 off on Flipkart hours before Pixel 10 Pro launch

Made by Google: Secret Product Launch (Expected)

Alongside smartphones, Google is also planning to introduce new wearables. The Pixel Watch 4 will debut with a larger 45mm size option and Wear OS 6. Updates are also expected in the audio segment, with the Pixel Buds 2a joining the lineup and the Buds Pro 2 receiving a new Moonstone finish.

Despite the leaks, Jimmy Fallon’s comments have added an element of surprise. In a teaser, he mentioned “secret products,” which have sparked speculation about entirely new categories. Industry watchers believe Google may provide a first look at AI-driven accessories or revive its long-discussed smart glasses initiative, internally referred to as “Project Martha.”

On the other hand, the leaked prices have given consumers an early idea of what to expect. The Google Pixel 10 is likely to start at $799 (roughly Rs. 69,553), while the premium Google Pixel 10 Pro Fold could carry a price tag around $1,799 (roughly Rs. 1,56,604). These figures place the new lineup in direct competition with Apple’s upcoming iPhone 17 and Samsung’s Galaxy Z Fold 7. The launch event also holds symbolic value for Google as it celebrates a decade of the Pixel brand.

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