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Bedding brought to Flipkart office for employees before Big Billion Days sale: ‘We do night stays in office’

A marketing executive at Flipkart shared a video that shows mattresses and pillows being delivered to office ahead of Big Billion Days sale.

Published on: Sep 22, 2025, 11:24:48 IST
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India’s two biggest e-commerce giants, Flipkart and Amazon, are gearing up for their annual mega sales, both set to go live on September 23. Shoppers are eagerly waiting to cash in on the promised discounts, while behind the scenes, employees are working round the clock to ensure a smooth shopping experience.

Flipkart employees get bedding to crash in office before Big Billion Days sale. (Instagram/@marketingwithsim)
Flipkart employees get bedding to crash in office before Big Billion Days sale. (Instagram/@marketingwithsim)

In fact, one Flipkart employee has given a glimpse of just how hard the teams at Flipkart are working to ensure that the company’s Big Billion Days sale goes off without a hitch.

Flipkart employees sleep in office

Simrann Bhambani, a marketing executive at Flipkart, shared a video that shows mattresses and pillows being unloaded from a truck. Bhambani revealed that the bedding is for employees who will spend the night in office as they gear up for the annual Big Billion Days sale.

“POV: It’s gonna be a looong weekend,” read the on-screen text on her video, which was shared on Instagram one day ago.

In the caption, she added: “Yess we do night stays in office,” along with the hashtags #Flipkart and #BBD.

(Also read: Man snags iPhone 16 for 52,500 on Flipkart Big Billion Days sale, others not as lucky)

Video goes viral

The video drew curious as well as amused reactions on Instagram, where it has gone viral with 1.7 million views.

“Bhai itna kya kaam hota hai? Manually price update karte ho kya har ghante? (Why do you have so much work? Do you manually update the prices every hour?)” asked one person.

“We are also doing the same from last 4 days. But behind every sleepless night lies the blueprint of tomorrow’s success,” another wrote.

“Tech ka samjh aata hai on call, marketing wale ratko kya plan karte he? Asking out of curiosity,” a viewer questioned.

Some, however, objected to the practice, calling it an example of toxic work culture. One Instagram user wrote: “Glorifying toxic work culture is a flex these days”.

  • Sanya Jain
    ABOUT THE AUTHOR
    Sanya Jain

    Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More

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