A restaurant in Delhi that gained social media’s attention for its unique name has now received a shout-out from Zomato, one of the biggest players in the food delivery space. The restaurant’s name is “Bhai Manga Le”, which roughly translates to “Brother, please order”. Talk about straightforward!
A screenshot of the restaurant’s listing page on the Zomato app was shared on the social media platform X two days ago, where it quickly went viral. “Insane experiments are happening on Zomato,” X user Abhinav Kukreja wrote while sharing the screenshot.
Take a look at the post below:
The post received over 60,000 views and dozens of amused comments in the two days since it was posted online.
{{/usCountry}}The post received over 60,000 views and dozens of amused comments in the two days since it was posted online.
{{/usCountry}}“When all marketing has failed and only way to get customers is the desi bro way,” wrote one X user.
“While China is dropping AI models, India is launching this,” another joked.
“They don't do that to target customers; they do it to target influencers like you,” an X user opined.
Zomato reacted to the viral post with a funny question. “Bhai manga liya? (Brother, did you order?)” the official X account of Zomato asked the original poster.
According to Zomato, Bhai Manga Le is located in Delhi’s Vasant Kunj area and serves primarily North Indian dishes. Besides its eye-catching name, the restaurant has a 4.3 rating on Zomato based on 532 reviews.
This is not the first time that a restaurant has tried to capture a slice of the market with a funny name. Last year, a restaurant in Thailand went viral worldwide for its name - it was called Thai Tanic, a pun on the luxury cruise liner that sank in 1912.
A couple of years before that, a thread on funny restaurant names went viral on Twitter (it was still called Twitter back then), which included gems like Dumb Biryani and Bhukha Sher.