Mallika Dua took to Instagram to share a series of stories to voice her dissatisfaction over a video by “self-taught baker” Shivesh Bhatia. She called him out over his use of one of her catchphrases. The YouTuber used the comedian’s phrase while testing out some viral recipes.
“If you're a creator and you use my catchphrases in your videos. I expect you not to use them firstly. Second I expect to be (sic) credited in the video and the description and the credits. It's non-negotiable. You cannot be so comfortable claiming jokes and mannerisms that aren't yours. This isn't as generic as a recipe,” the comedian wrote on Instagram Stories on Thursday.
The other posts show text conversations between her and Shivesh Bhatia.
What Shivesh Bhatia told Mallika Dua:
According to a screenshot shared by Dua, Bhatia apologised to Dua.
“Oh I'm so sorry. Will genuinely keep this in mind and not repeat it. Didn't think you'll screenshot our conversation and put it on stories,” he said.
“I hope you know I realise you're upset and I will be mindful. You also know l've been a big fan of your work for years now.”
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About the phrase:
Shivesh, while testing out air fryer recipes, said Skyaaauz me (excuse me), very kyat (cute) - a catchphrase that the comedian is often heard saying.
{{/usCountry}}Shivesh, while testing out air fryer recipes, said Skyaaauz me (excuse me), very kyat (cute) - a catchphrase that the comedian is often heard saying.
{{/usCountry}}Mallika Dua, in her chat with Bhatia, explained the potential consequences for her for sharing screenshots of their conversation.
“And by sharing screenshots I have only made myself look like a confrontational b***h because you seem so happy go lucky about it. As people are generally when a situation doesn't affect them in the least,” she told him.
Take a look at a viral Reddit post on the issue:
The share, since being shared, has prompted people to post varied comments.
What did Reddit users say about this interaction?
“How petty can one be?!! Has she trademarked the ‘catchphrases’? If not, then anybody can use it, no? And he even gave her the credit, still being rude for no reason,” wrote a Reddit user.
Another added, “Four story rant is crazy.” A third joined, “It’s the stupidest idea. So many people have made careers imitating people and copying them, he is not even doing that. How will he give credit in the middle? People will remember you and say it themselves and that’s your achievement that the words remind them of you. Asking credit for this is just like off.”
A fourth commented, “This has got to be the wildest thing I've ever seen.”
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Mallika Dua is an Indian comedian, actress, and writer who went viral with her videos, which portrayed how some people reacted while in Delhi’s Sarojini Nagar. Later, she launched her own YouTube channel and collaborated with AIB, among other comedy companies. She also made her acting debut with a web series.
Shivesh Bhatia is a 28-year-old who claims he taught himself how to bake. Hailing from Delhi, he has also written four cookbooks. He not only shares videos on how to cook various dishes but also the best ways to decorate desserts.
What are your thoughts on Mallia Dua’s reaction to Bake with Shivesh using one of her catchphrases?