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Move over, Bali and Phuket. Tourists are rushing to this cheaper Southeast Asian gem

This tourist hotspot has been crowned the world’s best value long-haul destination for winter travellers, according to the Post Office

Published on: Oct 12, 2025, 13:13:57 IST
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Vietnam’s Hoi An has been crowned the world’s best value long-haul destination for winter travellers, according to the Post Office, the UK’s leading currency exchange agency.

Hoi An, Vietnam named the world's best value destination for travellers (Pixabay)
Hoi An, Vietnam named the world's best value destination for travellers (Pixabay)

The annual Post Office Travel Money Long Haul Holiday Report, as published by The Sun, compared prices across 30 popular destinations, based on the cost of everyday holiday items such as water, suncream, and cocktails.

Hoi An emerged at the top with a “basket” of essentials costing just £58.81 (around 7,000) – less than 60 pounds for meals, drinks, and tourist staples. A three-course dinner for two with wine costs around £40, while a local lager is just £1.23.

The report said the riverside town, with its cobbled streets, lantern-lit river and idyllic beaches, offers both beauty and bargains.

Hoi An in Vietnam was named the world's most affordable holiday destination.
Hoi An in Vietnam was named the world's most affordable holiday destination.

Asia dominates the top 10

Asia accounted for seven of the top ten cheapest destinations. Cape Town in South Africa, which previously held the top spot, dropped to second place at £64.28 for basic holiday costs.

Bali in Indonesia came in third (£67.79), offering the cheapest evening meal at just £35.48 for a three-course dinner for two with wine. Kenya’s Mombasa (£68.33) and Japan’s Tokyo (£68.61) rounded out the top five.

Other affordable destinations include Colombo in Sri Lanka, Penang in Malaysia, Delhi in India, Phuket in Thailand, and Santiago in Chile.

Price drops across Asia

Many Southeast Asian destinations have seen significant price drops. Penang’s prices fell by 18.6 per cent, while Phuket recorded a 14.1 per cent decline.

Laura Plunkett, head of travel money at the Post Office, said the outlook for winter sun-seekers is positive.

“The prospects for winter sun-seekers look bright – particularly in Far Eastern destinations, where the combination of falling local prices and favourable exchange rates means our money will stretch further,” she said.

“Although sterling has fallen from its high point earlier this year, it’s still stronger against most currencies than a year ago. Local prices are stable in most surveyed destinations, with falls in over 40 per cent of them.”

The full list

Top 10 best value long-haul destinations for 2025

  1. Hoi An, Vietnam

2. Cape Town, South Africa

3. Bali, Indonesia

4. Mombasa, Kenya

5. Tokyo, Japan

6. Colombo, Sri Lanka

7. Penang, Malaysia

8. Delhi, India

9. Phuket, Thailand

10. Santiago, Chile

  • Sanya Jain
    ABOUT THE AUTHOR
    Sanya Jain

    Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More

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