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Billboards with 'Kock, Dic, Pussi’ go up in NYC: Here's what the 'offensive' words actually mean

A series of billboards across the New York City has sparked a chatter on social media.

Updated on: Nov 1, 2025, 16:58:04 IST
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A series of billboards which went up around New York City has left people shocked. They show “offensive words” written in bold, big letters. Visuals also show people standing in front of the billboards and clicking pictures. They have sparked numerous remarks on social media, including hilarious ones.

A series of billboards across New York City has sparked chatter on social media. (Representational image). (Instagram/@airlearn.app)
A series of billboards across New York City has sparked chatter on social media. (Representational image). (Instagram/@airlearn.app)

“NYC’s got a few new billboards turning heads. ‘Dik’. ‘Pussi’. ‘Kock’. This wild campaign is going viral for featuring foreign words that sound… questionable in English. Bravo!” reads the Instagram caption. It is shared along with several images of the billboards all around the city.

Also Read: This city has been crowned America's coffee capital. It's not NYC

What do the billboards show?

Set on an ombre background, the “questionable words” are written in big bold forms. Just below those, the meaning of the words and their language of origin are mentioned.

Take a look at the post:

Social media reacts:

“Airlearn is dedicated to making language learning easy and accessible for all. Trusted by users in over 150+ countries, our goal is to make everyone’s language learning journey fun and fulfilling,” reads the official description of the app.

Also, the bio dedicated to the app on Instagram has a hilarious twist. “Because subtitles won’t save you IRL.” The app teaches “grammar, vocabulary, and cultural context” to the users.

 
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The Trending Desk at HindustanTimes.com is a team of writers covering stories that spark conversations across the internet, from viral moments and celebrity updates to everyday news that gets people talking. Stay tuned for the latest buzz, trends and social media highlights.

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