Zomato, a platform that typically caters to the urban elite, has turned this perception on its head with its latest, hilarious advertisement. Newspaper readers in Delhi NCR woke up to a full-page Zomato ad in a leading publication. Modeled to mimic the style of Indian political billboards, the Zomato ad celebrated the company’s 16th birthday with a large photograph of its founder and CEO Deepinder Goyal, followed by smaller photographs of the C-suite.
Zomato's full-page ad celebrating its 16th birthday. (X/@vijayshekhar)
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The text, written in Hindi, read: “16th janamdin par aap sabhi ko apna pyar barsane ke liye koti koti dhanyavaad (On our 16th birthday, a big thanks to all of you for showering us with love).”
This was followed by a photograph of Zomato CEO Deepinder Goyal aka “Company Pramukh”, as well as smaller photographs of other officials.
The ad ended with an invite for all Zomato customers to participate in the birthday celebrations with a special, one-day offer of buying Zomato Gold for ₹30 for 6 months.
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Paytm CEO reacts
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Paytm CEO Vijay Shekhar Sharma was all praise for the advert. He shared a picture of the newspaper ad on X and congratulated Zomato for completing 16 years in the business.
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Paytm CEO Vijay Shekhar Sharma was all praise for the advert. He shared a picture of the newspaper ad on X and congratulated Zomato for completing 16 years in the business.
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His congratulatory message, written in Hindi, included a special shout-out for Zomato’s creative ad.
“On the 16th birthday of Zomato, heartiest congratulations to chief executive Mr. Deepinder ji and all the members of his team! May God always grant us such praiseworthy advertisements,” wrote the CEO of digital payments platform Paytm.
Zomato was founded as FoodieBay in July 2008 by Deepinder Goyal and Pankaj Chaddah. The restaurant aggregator and food delivery company is today active in more than 1,000 cities. Headquartered in Gurugram, Haryana, Zomato has also expanded to other countries like New Zealand, Canada, Turkey, Brazil and more.
Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.
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Home/Trending/Zomato’s ad for its '16th janamdin' gets a shout-out from Paytm CEO Vijay Shekhar Sharma
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