Parle G, Roohafza, Coca Cola: Print your shirt this Summer 2020

PARAM SAHIB is an Indian origin label that celebrates maximalist fashion to a T. The label is a fun and flirty take on contemporary Indian wear for brides and bridesmaids. The signature motifs, a bold play of colours and unexpected embroideries make the label fresh and a must-watch for every season. The 90s kid 2.0 and 3.0 collections by the label take the fashion lover back to the 90s and bring about a sense of nostalgia. From the most-loved mango bites to stationery boxes, Parle G biscuits, Roohafza and Kiss Me bars, these are memories that could be worn forever. The idea was to drench the wearer into the glorious nineties, every time they wear the shirts.