The Numbers Game Behind PM Modi-Led BJP’s ‘Mission South’ | HT Decode | Lok Sabha Elections 2024

The BJP has launched a mega campaigning blitz in Southern states ahead of the Lok Sabha elections. Prime Minister Narendra Modi has taken the lead in the BJP’s ‘Mission South’, addressing many rallies in recent months. The BJP believes that making inroads in Southern States is crucial to the party's mission of improving on its tally of 303 Lok Sabha seats. Remember, the saffron party had not managed to win any seat in Tamil Nadu, Kerala, and Andhra Pradesh in 2019. So, what is the rationale behind the BJP’s mega push in the South? Will the BJP’s strategy of welfare schemes, Hindutva & the Modi magic help it make inroads in the South? Hindustan Times’ Editor-in-Chief Sukumar Ranganathan decodes the BJP’s mega South push in the latest episode of HT Decode.