Natural has given Mumbai its first taste of the traditional kulfi mixed with seasonal fruits. At a time when Vadilal and Amul were ruling the market, Natural made a quiet entry. What started off as a small-scale business, with a very modest investment, went on to become one of the most popular frozen dessert chains. Catering to the Indian palate with flavours like sitafal, badam and kesar; Natural soon became a household name. With a 100 flavours priced nominally at Rs 28 a scoop, Natural was within reach of every Mumbaikar. It now plans to double its 50 existing outlets in the city and introduce low calorie ice creams and specialised flavours.