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Ambi Parameswaran

Ambi Parameswaran

Articles by Ambi Parameswaran

Less is core: Are many of us simply doing self-care wrong?

Updated on Oct 3, 2025 12:02 IST

Iron maidens: 200 years after the first one, where will trains take us next?

The Pamban railway sea bridge, India’s first. (Shutterstock)

Updated on Jun 6, 2025 08:03 IST

Spin cycle: Inside the world of trendspotting and fashion forecasting

What’s coming our way?: A still from the H&M Spring 2025 campaign.

Updated on May 16, 2025 11:51 IST

Here, there, everywhere: Gandhi in your world

The Gandhi memorial in Washington DC. (Getty Images)

Updated on Feb 14, 2025 13:21 IST

What makes Mahatma Gandhi such an abiding brand?: An essay by Ambi Parameswaran

Updated on Feb 14, 2025 13:19 IST

This is us: How the nuclear family changed the world

(HT Illustration: Rahul Krishnan)

Updated on Sep 13, 2024 09:16 IST

Booming business of tiny: Ambi Parameswaran, on how small packs got everywhere

(HT Illustration)

Updated on Mar 9, 2024 17:08 IST

What keeps the kirana store alive?: An essay by Ambi Parameswaran

Today’s kirana store is bigger, cleaner, better-laid-out, more selective about what to offer. It is at par with modern-trade outlets in terms of tech. What it retains: proximity, trust. (HT Illustration: Jayanto)

Updated on Jan 27, 2024 10:57 IST

From a bird to a letter: the journey of a logo and a brand

Twitter logos hang outside the company's offices in San Francisco,

Updated on Jul 29, 2023 06:23 IST

Banned but not out

Pan Parag was a pioneer in understanding the consumer progression from an unbranded local concoction to a branded product.

Updated on May 13, 2023 11:04 IST

Mercury in retrospect: Ambi Parameswaran on India’s lost summer traditions

There was a time when the long summer break meant days of delicious nothingness. (HT illustration: Jayanto)

Updated on Aug 3, 2023 07:59 IST

We are many, we are one: Ambi Parameswaran on India’s population milestone

There are Midnight’s Children alive today who grew up in an India we wouldn’t recognise. To name just one material difference, the wait for a new car in the 1970s was 15 years. (HT Illustration: Jayanto Banerjee)

Updated on Aug 3, 2023 08:21 IST

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