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Shah Rukh Khan roasts Alia Bhatt, Ranbir Kapoor teases King star in new ad; fans say, ‘cast them in a film’

The viral ad shows Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor dancing to Akshay Kumar's hit track.

Updated on: Sep 24, 2026, 15:37:35 IST
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Shah Rukh Khan, Ranbir Kapoor and Alia Bhatt starring together is a dream cast, and while fans eagerly wait to see the trio on the big screen, they once again got a glimpse of their star power in a latest commercial. The three actors have previously featured in advertisements for the same brand.

What is the ad?

Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a new ad.
Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a new ad.

A new Rungta Steel advertisement features Shah Rukh, Alia and Ranbir. The ad begins with actor Bijendra Kala pitching an idea for the commercial, in which the three stars dance to Akshay Kumar's hit track Hookah Bar from his 2012 film Khiladi 786. The actors politely smile at the outrageous idea and pitch their own concepts instead. All three suggest unique scripts, drawing on their own films.

SRK suggests, “Don ko 12 mulkon ki police ne gher liya hai, par vo ghar tod nahi pa rahe kyunki vo Rungta TMT bar se bana hai (The police of 12 countries are looking for Don, but they can't break his home because it is made of Rungta TMT).”

Ranbir quickly jokes, referring to Shah Rukh's popular Don dialogue, and says, “Is ad ko jhelna mushkil hi nahi, namumkin hai (It's just impossible to bear this ad).” He then goes on to suggest his own idea. “Ek Rockstar hota hai, apni life ka best performance deta hai, duniya hila deta hai, par stage nahi hilta kyunki vo Rungta bar se bana hai (There is a rockstar who delivers the best performance of his life and shakes up the world, yet the stage doesn't budge because it is made of Rungta Bars).”

Taking a hilarious dig at her idea, SRK says, “Ise dekhne ka jigra kisi mein nahi hai (Nobody will have the courage to watch this ad).” The stars unwillingly end up dancing to Akshay's hit number in the commercial.

Internet reacts

The internet loved the ad, with many social media users praising its writing and the chemistry between the three stars. One comment read, “Scriptwriting on fire.” Another user wrote, “Cast them in a film please.” A third comment read, “Creativity at its peak. After so long such a good Ad 😂❤️.”

Another social media user joked, “When the casting budget is higher than the house construction budget 💀🔥.” One more comment read, “What’s the budget of this ad 😅”

This isn't the first time Shah Rukh and Alia have shared the screen. The two previously worked together in Gauri Shinde's 2016 film Dear Zindagi. However, SRK and Ranbir have not starred together in a film so far.

 
ABOUT THE AUTHOR
Vibha Maru

Vibha Maru is an Assistant Editor with Hindustan Times Entertainment, based in Delhi. With a decade of experience across digital and print media, she covers Bollywood, Hollywood and web shows. A self-confessed cinephile who breathes Hindi cinema, Vibha can often be found sacrificing sleep after binge-watching films and web series. Though she holds a Commerce degree, she discovered her true calling in journalism after enrolling at the Indian Institute of Mass Communication (IIMC). She began her career covering Delhi's cultural scene, food, nightlife, concerts, and city life at The Times of India, before moving into full-time entertainment journalism with India Today. At India Today, Vibha interviewed some of the biggest names in Bollywood and television while carving a niche for herself through film reviews, opinion pieces, nostalgic features, celebrity interviews, and trend-driven stories. She later brought her storytelling and editorial expertise to The Indian Express, where she continued to deepen her understanding of cinema through long-form entertainment explainers, retrospectives and feature writing. Now, as Assistant Editor at Hindustan Times Entertainment, Vibha continues to chronicle the world of movies and pop culture. Her work spans breaking entertainment news, exclusive interviews, celebrity features, and stories that capture the conversations shaping Indian cinema.

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