Swara Bhasker says boycott Bollywood is 'paid trend' that doesn't affect films: People still watched Gangubai Kathiawadi

Swara Bhasker said the boycott trend is hyped up and is often paid, as she noted that Alia Bhatt's Gangubai Kathiwadi worked despite calls of boycott.

Swara Bhasker has shared her take on the ongoing boycott trend in Bollywood, and said that she doesn't think it is the major reason behind films not doing well at the box office. The actor said that an example of this is Sanjay Leela Bhansali's Gangubai Kathiawadi, led by Alia Bhatt, which is one of the highest-grossing Bollywood films this year despite facing calls for a boycott.

Swara Bhasker reacted to boycott Bollywood trend and noted that Alia Bhatt's Gangubai Kathiawadi worked despite boycott calls.

Swara called herself the 'flagbearer of boycott campaign' as she noted that she has faced a lot of boycott calls. She also said that she doesn't consider the present to be a bad time for the Hindi film industry despite several films not performing well at the box office. Swara noted that while she considers the explosion of content to be one of the reasons behind the current 'flux,' she is not sure about the contribution to boycott trends to it.

Swara told Zoom, "I don’t know how much boycott trends actually affect the business. Alia Bhatt got a lot of negative attention on social media after Sushant (Singh Rajput)’s tragic suicide, which was of course completely unfair — the kind of accusations that were being made about a lot of Bollywood A-Listers. At that time, Sadak 2 had released, it got a lot of boycott calls and negative publicity and it did very badly."

Swara will next be seen in Jahaan Chaar Yaar, a film directed by Kamal Pandey that also stars Meher Vij, Pooja Chopra, and Shikha Talsania. The film is scheduled to release in theatres on September 16.