14 magically weird and hypnotic ‘bun dropping’ videos you have to watch

If you’re anything like us, you can’t watch these hypnotic ‘bun dropping’ videos just once. In fact, we may be in a trance as we write this.

One of our favourite feelings - which we’ve TBH (to be honest) never thought to share with the world - is the joy that comes with undoing our tight buns and ponytails at the end of the day. For about 30 seconds, we bask in total shampoo commercial feels as our strands float free. Time seems to slow down and the sun seems to shine brighter as we finger-comb and head-toss. Then, the moment’s over.

It’s unclear who first had the idea to maximize this hair-freeing moment, but apparently long-haired Instagrammers everywhere are now jumping on board the ‘bun dropping’ trend.

The newest Insta hair trend is exactly what it sounds like: The videos in question feature Instagrammers twisting their long (like, impossibly long and luxurious) hair into a bun, then pulling out the pin and letting the hair unwind and cascade down the back in ripples. It sounds weird, we know, but watching voluminous, shiny hair twirl down in a slow-motion tornado of beauty and wonder is so satisfying. Yes, it’s just as magical as it sounds.

After watching way too many of these in a row, we realised there’s realised that the slo-mo feature on our camera is probably one of those tools we’ve never touched (like our weight loss app) and have frequently wondered why it even exists. But the ‘bun dropping’ trend answers that question.

Is there a point to this beauty trend? Probably not, but it’s one to watch anyway. So, watch the bun drop in action with our favourites below!