This report presents comprehensive inter-temporal and cross-sectional insights based on a survey of 2,365 micro, small and medium enterprises (MSMEs), spread over 12 states and more than 20 clusters. It examines the year-on-year performance of firms and compares firms which are integrated on e-commerce platforms with the non-integrated firms, focusing on business metrics and well as other parameters like the firms’ ability to access finance and international markets. The report highlights that e-commerce integration that began as a post-pandemic necessity,
This report presents comprehensive inter-temporal and cross-sectional insights based on a survey of 2,365 micro, small and medium enterprises (MSMEs), spread over 12 states and more than 20 clusters. It examines the year-on-year performance of firms and compares firms which are integrated on e-commerce platforms with the non-integrated firms, focusing on business metrics and well as other parameters like the firms’ ability to access finance and international markets. The report highlights that e-commerce integration that began as a post-pandemic necessity, is now becoming a strategic choice to address some structural bottlenecks that the MSMEs face such as lack of access to finance and international markets. It shows that digitalisation is a key driver of accelerated growth. Moreover, it has important second order benefits that contributes to enterprise development.
This paper can be accessed here.
This paper is authored by Tanu M. Goyal, Havishaye Puri and Riya Khanna, ICRIER, New Delhi.
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