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Yami Gautam is not happy that social media following decides casting

Actor Yami Gautam says while she understands marketing oneself is important, it should not be the deciding factor for casting in films.

Published on: Sep 13, 2023, 18:14:40 IST
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Yami Gautam has not had the conventional way to success: she started with television, and then successfully switched to films with Vicky Donor (2012). And after facing a lull, she even went on to lead led films. Her latest, OMG2 is a big hit. Which is why it came as a surprise to people when she penned down something emotional on X recently.

Yami Gautam plays a lawyer in the recently released hit films OMG2.
Yami Gautam plays a lawyer in the recently released hit films OMG2.

Replying to a user who said she was ‘underutilised’, she had written, “Some people are great at marketing their talent (or lack of it), some people only want their talent to speak... will get there eventually, slowly but steadily, one film at a time.”

But the question arises: why does she still feel she is not ‘there’ (as in made it) yet? She quips, “I don’t know how to put it. ‘There’ will always be far, that’s what keeps you motivated. Maybe it is somebody else’s version of whatever it is... you can never put a full stop in front of ‘there’. When you reach there, you want more. I didn’t how to express it in any other way.”

But sometimes, the criteria for choosing an actor doesn’t depend solely on merit, feels Gautam. She cites an example, “A producer once said after watching one of my films ‘Oh God, you are so good. Why didn’t we think of casting you for this and this role?’ Then that person answered their own question ‘oh, we keep seeing that star (who was cast) papped, everyone is on social media’ But my question is: I understand you are in showbiz and marketing is a pivotal part of the industry, be it marketing of films or marketing yourself. But when it comes to such important decisions like casting, what role is suitable for whom , who has the potential to pull off a role- I just wish these factors are not the one to play a pivotal part.”

 
ABOUT THE AUTHOR
Rishabh Suri

Rishabh Suri is an Assistant Editor, film critic, and professional overthinker of plot points. He writes for HT City, keeping pace with an industry where news cycles expire long before the popcorn gets cold. He completed his graduation in English Honours from Kirori Mal College, followed by a Master’s degree in English Literature-effectively training his brain to over-analyse classic texts before applying those exact same skills to 3-hour Bollywood blockbusters. He got into the profession when he had barely graduated from college and has been at HT ever since. At HT, Rishabh reviews films with a simple rule: skip the dense academic jargon and get straight to the point. Beyond reviews, as Assistant Editor, he helps navigate the broader circus of showbiz, tracking everything from OTT shifts to sudden box office panics. In a beat driven by loud PR machinery and carefully scripted answers, Rishabh prefers cutting through the noise to focus on how stories get made and why trends shift. When he isn’t writing against a deadline, he is usually sitting in a dark theater, compulsively memorising dialogues. For Rishabh, analysing movies isn't just a day job- it’s a habit he couldn't turn off even if he tried.

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