The BJP on Thursday launched its new campaign 'Modi ko chunte hain' as PM Modi is all set to sound the poll bugle for the 2024 Lok Sabha election. “Sapne Nahi Haqeeqat Bunte Hai, Tabhi Toh Sab Modi Ko Chunte Hain ((Not dreams, but (we) weave reality, That’s why everyone chooses Modi)" – the campaign song says. The campaign song says India's situation was deplorable and then the country chose Namo as the PM. Namo kept his promise and the dream of a developed country did not merely remain a dream. Namo chose the right paths and weaved reality, not dream. That's why everyone chooses Modi, the lyrics go on.

The video ends with the photo of PM Modi lying prostrate in front of the Ram Lalla idol following the pran pratistha on January 22 in Ayodhya's Ram Temple.
"He considers Bharat his mother and the countrymen as God. He chooses work before name (fame). That's why everyone (every country) listens to him. Indian women emerged as leaders while corrupt people are scared...he remained close to the grounds but reached the sky (a reference to Chandrayaan)" -- the theme song says.
The campaign song also mentioned PM Modi's projects for various sections of the people; the success of the Modi government's foreign policy etc. Another version of the same song ‘Tabhi toh sab Modi ko chunte’ was launched ahead of the state elections in 2023.
{{/usCountry}}The campaign song also mentioned PM Modi's projects for various sections of the people; the success of the Modi government's foreign policy etc. Another version of the same song ‘Tabhi toh sab Modi ko chunte’ was launched ahead of the state elections in 2023.
{{/usCountry}}In December 2023, BJP launched another campaign song-video around PM Modi asserting 'Phir aayega Modi' (Modi will come again).
The campaign launch comes ahead of PM Modi's rally in UP's Bulandshahr today where he will also launch projects worth over ₹19,100 crore. This is PM Modi's first public rally in Uttar Pradesh after the inauguration of the Ram Temple. BJP has planned two-months-long events around the consecration of Ram Temple. “It’s Prime Minister Narendra Modi’s first rally in Uttar Pradesh after Pran Pratishtha of Lord Ram in Ayodhya. The BJP has mobilised its resources for the success of the rally and organised a fortnight-long public contact drive in West U.P. to ensure that people come in strength for the PM’s rally,” Uttar Pradesh BJP president Bhupendra Chaudhary said ahead of PM Modi's rally.