Political advertising heads for Bihar’s Hindi papers

A top publishing executive said that elections drive increased curiosity around candidates, manifestos

The upcoming assembly elections in Bihar in November have triggered a boom in political advertising in the state. While most contesting parties are spending on digital advertising in the form of online campaigns, video content and partnerships with social media influencers to deliver their messages, Hindi newspapers in the state have seen a surge in advertising too. According to media industry estimates, while digital platforms have attracted close to ₹5 crore in advertising, Hindi newspapers have cornered nearly three

Bihar has at least four large Hindi dailies published from the state. (File photo)