'Utterly butterly...': Best Amul ads tribute for creator Sylvester daCunha

The advertising veteran, who designed the iconic 1966 Amul Girl ‘utterly buttery delicious’ campaign, passed away in Mumbai on Tuesday.

Published on: Jun 22, 2023, 11:00:14 IST

By HT News Desk, New Delhi

Prefer HTon Google

Share via

Copy link

Advertising veteran Sylvester daCunha, forever synonymous with the iconic Amul Girl (as its co-creator, and designer of the 1966 'utterly butterly delicious campaign') passed away at the age of 80 in Mumbai on Tuesday.

File photo of Sylvester daCunha (Twitter/JayenMehta)

Also Read: Sylvester daCunha, the man behind iconic Amul Girl campaign, dies

Over the years, the Amul Girl has been a constant presence around us, giving her opinions on day-to-day issues. And whether rib-tickling or hard-hitting (and, at times, even controversial), these ads almost always capture one's attention.

Here are some popular Amul ads, featuring the Amul Girl, from the past few years (for a more comprehensive list, click here):

‘Have with Covfefe or Tvea?’ (June 2017): On then-US President Donald Trump's viral ‘Covfefe’ tweet.

‘Embracing ya embarassing?’ (July 2018): When Rahul Gandhi went up to prime minister Narendra Modi and ‘hugged’ him in the Lok Sabha.

‘NEERAJ ON THE THROWN!" (August 2021): At Tokyo Olympics, Neeraj Chopra becomes India’s second-ever individual gold medallist in Olympic history.

'Monumental occasion!" (August 2020): When PM Narendra Modi laid the foundation stone of the Ram Temple in Ayodhya.

‘Dress Videsh?’ (May 2017): When Priyanka Chopra's debut appearance at that year's Met Gala (more specifically, her dress) made headlines.

‘Kiss kis par case!’ (April 2007): When Richard Gere came to India, and during an event in Delhi, ended up kissing Shilpa Shetty.

ABOUT THE AUTHOR
HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More