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Singapore witnesses spike in tourism due to Taylor Swift and Coldplay tours

Published on: Oct 19, 2023, 17:30:29 IST
Bloomberg | Posted by
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Singapore witnesses spike in tourism due to Taylor Swift and Coldplay tours (Photo by Jisun Han on Unsplash)
Singapore witnesses spike in tourism due to Taylor Swift and Coldplay tours (Photo by Jisun Han on Unsplash)
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Airlines, airport services and entertainment companies all stand to benefit as travel climbs back toward pre-pandemic levels.

Tourist arrivals across Asia have yet to return to pre-Covid levels but as travel resumes, countries in the region are competing to attract travellers. Singapore has lately been building itself into a global entertainment hub. In the wake of this year’s Formula 1 ­Singapore Grand Prix, which was held in September, more sports and entertainment events are expected to bolster tourism in the Lion City.

Thousands will travel there in early 2024 as British rock band Coldplay and American singer-songwriter Taylor Swift are scheduled to perform, each in a series of six dates at National Stadium. Airlines, airport services and entertainment companies all stand to benefit.

Airlines

As the national carrier of the city-state, Singapore Airlines Ltd. is at the forefront of the country’s reopening. The airline group reported a record annual profit of S$2.2 billion ($1.6 billion) for its latest fiscal year, after a S$948 million loss the previous year. Singapore Airlines may continue its strong performance in both its fundamentals and its share price.

While its peer group had largely similar passenger load factors, a measure of how many of its planes’ seats are filled when they fly, Singapore Airlines had been leading the pack since 2022, and analysts expect the margin to be sustained through 2025.

Airport Services

Singapore Airlines appears as a supplier to SATS as well as one of its customers, like other carriers such as Cathay Pacific and Air France-KLM. SATS accounts for about 80% of Changi Airport’s airline catering and air-cargo services market, and may have an edge over rivals in this sector to capitalize on gains in the hub’s traffic growth.

Entertainment

Concerts by stars such as Swift have provided notable boosts for local hospitality industries. The US city of Chicago, for example, set a record for its rate of hotel occupancy during the three-day stint of her Eras Tour, according to reporting by Bloomberg News.

The chart shows how Unusual’s shares jumped from cheap to rich relative to peers on price to book value.

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.
 
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Zarafshan Shiraz

A lifestyle aficionado with a knack for crafting engaging news across fashion, health, relationships, art and culture, travel, recipes, festivals and pets. Always ahead of the curve, with a finger on the pulse of the latest trends and a passion for storytelling, I bring vibrant, informative and captivating content to life that ensures you stay inspired and in-the-know.

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Catch every big hit, every wicket with Crick-it, a one stop destination for Live Scores, Match Stats, Quizzes, Polls & much more. Explore now!.

Catch your daily dose of Fashion, Taylor Swift, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs.
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