Force India’s Formula One cars will sport a new pink livery this season after the team signed a sponsorship deal with Austrian water technology company BWT.
Read more | Fernando Alonso hints at McLaren exit after horror pre-season testing
Team co-owner Vijay Mallya said in a statement on Tuesday that the deal, which will make the cars stand out at the Australian season-opener next week, was one of the most significant partnerships in Force India’s 10-year history.
No financial details were given. “The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our 10-year history,” said Vijay Mallya.
{{/usCountry}}No financial details were given. “The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our 10-year history,” said Vijay Mallya.
{{/usCountry}}“Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT,” added Mallya of the pink, magenta and silver colour scheme.
Read more | Kimi Raikkonen sets fastest pre-season time, remembers racing great John Surtees
Mexican driver Sergio Perez and French team mate Esteban Ocon will also feature pink on their helmets. Mercedes-powered Force India finished a best-ever fourth overall last season.
Force India finished a best-ever fourth in last year’s Constructors’ Championship and set the target at their launch last month of challenging the top three teams on a more regular basis in the new season.