Actor Nayanthara is now Tata Sky’s South brand ambassador

Tata Sky has signed Nayanthara as its brand ambassador for its Southern market. Conversant in all four languages, she was perfect fit, the company said.

Content distribution platform provider Tata Sky on Friday said it has signed popular South Indian actor Nayanthara as its brand ambassador for the Southern market.

Nayanthara can speak all four South Indian languages which is huge achievement.

A new commercial featuring the actor in four languages -- Tamil, Telugu, Malayalam and Kannada -- was also released on the occasion.

“We are delighted to have Nayanthara as an endorser for Tata Sky. Her bold personality, artistic talent and popularity spans across states is a perfect fit with Tata Sky as a brand,” Malay Dikshit, Tata Sky’s chief communications officer said in a release here.

Nayanthara said: “It is an honour and privilege to be associated with Tata Sky, which is country’s leading content distribution platform.”

“I have been a great admirer of Tata Sky’s advertisements,” she said.

Tata Sky had roped in Bollywood legend Amitabh Bachchan to feature in same campaign targeted at other parts of the country.

The company currently has 17 million connections across the country has presence in 1.50 lakh towns, the statement added.

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