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CEO slams people for not wearing masks amid rising AQI in Delhi-NCR

CEO Aloke Bajpai took to X to share his frustration over people ignoring the consequences of the Delhi-NCR’s poor air quality and not wearing masks.

Updated on: Nov 14, 2024, 11:49:40 IST
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Air quality in New Delhi and surrounding NCR is deteriorating, causing a rise in severe breathing issues, including asthma and Chronic Obstructive Pulmonary Disease (COPD). This situation has prompted many to take to social media to express their frustration. Among them is Aloke Bajpai, CEO and co-founder of ixigo, who slammed others for not wearing masks and avoiding discussions about this protective equipment with remarks like “Ab to hamein immunity hai ji (Now we are immune).”

CEO Aloke Bajpai’s post on wearing masks amid deteriorating air quality in Delhi and NCR has divided the internet. (X/@ANI, Unsplash/Vera Davidova)
CEO Aloke Bajpai’s post on wearing masks amid deteriorating air quality in Delhi and NCR has divided the internet. (X/@ANI, Unsplash/Vera Davidova)

“At 500+ AQI, my kids seemed like the only ones wearing masks to school, and a parent asked me - everything OK with your son? Well, everything is not OK with the air these kids are breathing. And then I notice 50+ elderly people in my society on their morning walk. Why is there no public health awareness campaign around this yet? All you need to do is talk to some lung doctors to understand the looming health crisis. One middle aged uncle shrugs it off saying ‘Ab to hamein immunity hai ji’,” Bajpai wrote.

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Take a look at the post here:

How did social media react?

Another commented, “N99 masks are just essential to step out nowadays. I find myself wearing them when cycling now. Too much dust and I can see a clear difference in how well I sleep.” A third commented, “Same. Our seven-year-old boy has been one of the few ones masked up at our condo's school bus stop since the past few weeks. Sigh!” A fourth expressed, “Drop the ego, come to Bangalore.”

What are your thoughts on Aloke Bajpai’s post on masks?

 
ABOUT THE AUTHOR
Trisha Sengupta

Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.

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