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Elon Musk breaks down how X's algorithm really works and why it gets it wrong

Elon Musk shared how algorithm works on X and how does it pick up on a person's interest.

Published on: Sep 2, 2024, 13:25:35 IST
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Social media algorithms are something that people want to be set to according to their area of interest. While majorly the algorithm works and shows what interests an individual, at times, it might throw completely unrelated content on your timeline. Recently, tech billionaire Elon Musk revealed how the algorithm works on X works.

Elon Musk, CEO of SpaceX and Tesla and owner of X, shared how the algorithm works on the social media platform. (REUTERS)
Elon Musk, CEO of SpaceX and Tesla and owner of X, shared how the algorithm works on the social media platform. (REUTERS)

"The 𝕏 algorithm assumes that if you interact with content, you want to see more of that content. One of the strongest signals is if you forward 𝕏 posts to friends, it assumes you like that content a lot, because it takes effort to forward. Unfortunately, if the actual reason you forwarded the content to friends was because you /were outraged by it, we are currently not smart enough to realise that," wrote Elon Musk in his post. (Also Read: Elon Musk’s blunder: Billionaire calls his social media platform Twitter instead of X)

Take a look at the post here:

An individual wrote, "Speaking of X, in-app search needs a lot of work, and I think some sort of integration with Grok would be very useful For example, I wanted to find a video of a meme I wanted to send to someone. I couldn't find the meme by typing what it was on 𝕏 search, but when I asked Grok about the same meme, it quoted posts using the meme. Grok's explore feature has been exceptional. Now I want elements of it included in search results somehow."

Another X user added, "I love that X continues to adapt the algo and support all users, including smaller accounts. Premium is so worth it when you make it all back and some in ad revenue."

"The X algorithm was amazing in December of 2022 and June of 2023. That was the pinnacle of greatness. It’s been downhill since then for a few reasons. Right now, it’s the least effective it’s ever been. It was pretty good about a month ago, too," commented a third.

 
ABOUT THE AUTHOR
Vrinda Jain

Vrinda Jain is a journalist at Hindustan Times, specialising in viral trends and human stories from around the globe. With a flair for writing, Vrinda brings a unique perspective to the latest happenings, captivating readers with insightful and engaging narratives.

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