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Ikea trolls Balenciaga as luxury brand lunches $925 Towel Skirt

Balenciaga launched the beige-coloured Towel Skirt as a part of the brand's Spring 24 Collection.

Published on: Nov 16, 2023, 18:48:21 IST
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Luxury brand Balenciaga launched a skirt that has left people baffled and prompted varied responses, including a reaction from Ikea. The clothing item in question is a Towel Skirt listed at $925, about 77,000. The home furnishings retailer trolled the luxury fashion brand by sharing a picture of a similar outfit and labelling it as a ‘fashion essential’.

The image shows a model wearing Balenciaga's Towel Skirt. (Balenciaga)
The image shows a model wearing Balenciaga's Towel Skirt. (Balenciaga)

According to Balenciaga's official website, the Towel Skirt is launched as a part of the brand’s Spring 24 Collection. This unisex beige-coloured skirt with a regular fit is made of terry cotton. It also has an adjustable belt with a buckle inside and the Balenciaga logo is “embroidered tone-on-tone at front”.

Also Read: Zara inspired by Uorfi? Unusual denim belt baffles people

How did Ikea react?

Ikea took to their official Instagram page to share a picture. They also added a caption that reads, “Introducing the new VINARN Towel Skirt. A 2024 Spring fashion essential.” The picture shows a man wearing an outfit similar to the model for the Towel Skirt.

Take a look at Ikea’s post:

People also took to X to share their reaction to the skirt. While some questioned the purpose of the product others called it ‘ugly.’

“A Towel Skirt as a fashion statement?! Please, that's so ugly, why Balenciaga?” posted an X user. “Did you see the latest? Balenciaga just dropped a towel skirt (have you seen the price tag?). Not to brag, but I've got it in multiple colours... YOU?” joked another. “Ok. But, why?” wrote a fourth.

 
ABOUT THE AUTHOR
Trisha Sengupta

Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.

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