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Influencer tries green chillies as 'natural lip plumper' in viral video: 'Dumbest thing on internet'

A Delhi-based beauty influencer's video using green chilli as a "lip plumper" went viral, sparking backlash online over its potential health risks.

Published on: Dec 9, 2024, 09:31:48 IST
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A beauty influencer from Delhi has caused a stir online after sharing a controversial beauty hack in which she uses a green chilli as a "natural lip plumper." The video, posted by Shubangi Anand on Instagram, has gone viral, amassing over 21 million views in just a few days.

Delhi beauty influencer sparked outrage after using green chilli as a lip plumper in a viral video. (Instagram/shubhangi_anand__)
Delhi beauty influencer sparked outrage after using green chilli as a lip plumper in a viral video. (Instagram/shubhangi_anand__)

(Also read: Japan's bizarre make-up trend involving hot melted glue to create tear droplets goes viral among teens)

The video that started it all

The video opens with Shubangi holding a green chilli, which she slices before rubbing the exposed end onto her lips. As she continues with the process, the apparent effects of the chilli kick in. She takes a deep breath, applies a lip tint, and finishes her look with a glossy layer. The caption reads, “Would you try?” along with chilli and fire emojis, suggesting her followers try the unusual method themselves.

Watch the clip here:

Internet reacts

(Also read: Instagram user slammed for ‘vitiligo-inspired’ makeup look: 'It’s not a costume!')

Some viewers even shared their own experiences, with one writing, “I accidentally used a similar hack, and my lips were swollen for days!” Meanwhile, another user jokingly warned, “I’d rather stick to regular lip gloss than have my lips look like they’ve been on fire.”

While others seemed more amused than concerned, with one commenting, “This is definitely something I’d try for the fun of it, but I wouldn’t expect any miracles!” Another added, “I guess we’ll all have plump lips by the end of the week, just not the way we thought!”

Despite the backlash, a few others seemed to support Anand’s approach, saying, “Natural remedies like this should be embraced. We’re all too dependent on synthetic products these days.”

 
ABOUT THE AUTHOR
Mahipal Singh Chouhan

Mahipal Singh Chouhan is a Senior Content Producer at Hindustan Times Digital, with nearly five years of experience in digital journalism and content production. He primarily covers offbeat, trending and human-interest stories, with a focus on emerging social media trends, online conversations and real-world incidents that capture public attention. At Hindustan Times, Mahipal works on identifying and developing fast-moving digital stories, adding context and journalistic perspective to viral moments while maintaining accuracy, clarity and readability for online audiences. Before joining Hindustan Times Digital, he was associated with DNA India, where he gained experience in newsroom workflows and digital storytelling. He holds a degree in Journalism and Mass Communication from the Vivekananda Institute of Professional Studies, Delhi. Beyond journalism, he has a keen interest in history and sports and enjoys expanding his general knowledge.

Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
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