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International Women's Day 2024: Swiggy and boAt take a stand against songs objectifying women

International Women's Day 2024: Swiggy and boAt's visuals against songs objectifying women have prompted a chatter on Instagram.

Published on: Mar 8, 2024, 08:35:07 IST
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International Women's Day 2024: Each year, International Women's Day is celebrated in various countries around the world. Many have taken to social media to share varied posts to mark this occasion, and some have been doing that since yesterday. Swiggy and boAt joined in with their special creatives that take a stand against the songs that compare women to food items and objectify them.

International Women's Day 2024: Swiggy and boAt's visual against songs objectifying women. (Instagram/@boat.nirvana, swiggyindia)
International Women's Day 2024: Swiggy and boAt's visual against songs objectifying women. (Instagram/@boat.nirvana, swiggyindia)

Swiggy and boAt joined hands to create a series of visuals that put forth the message - "Some items only look good on the menu, not in your playlist. Let's #RightTheSong". The brands shared the same creatives on their individual Instagram handles.

Also Read: International Women's Day 2024: When is it and why do we celebrate it? Know date, history, significance

The visuals have the same design template, showing a part of the lyrics from a song on top that compares a woman with a food item. Below the text are two highlighted images. One of the pictures is of the food mentioned in the song. The other one, which is the same for all the visuals, shows an emoji of a woman wearing a headphone with the words "She is not" written below it.

Take a look at the post by Swiggy and boAt here:

"A small but needed step against songs objectifying women," wrote an Instagram user.

"Food for thought, literally!" added another, along with a few clapping hand emoticons.

Also Read: International Women's Day: Google Doodle depicts quilt with symbols of progress

"Indeed, she is not," joined a third. This Instagram user too completed the comment with a clapping hand emoticon.

"People commenting how nothing about this is good is so so ew," expressed a fourth.

"This is simply brilliant," commented a firth.

What are your thoughts on these visuals by Swiggy and boAt shared to celebrate International Women's Day 2024?

 
ABOUT THE AUTHOR
Trisha Sengupta

Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.

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