Apple and Samsung are at it again. The old rivals have amused the internet with their latest display of competitiveness. Last month, Apple opened its first store in Malaysia. Samsung had the funniest reaction to the move.
Apple opened its first store in Malaysia.
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The iPhone-maker inaugurated Apple The Exchange TRX, the first Apple Store in Malaysia, on June 22. Located in the Malaysian capital of Kuala Lumpur, the store has been described as an architectural marvel with its glass pyramid design.
However, the opening of Apple’s first store in Malaysia prompted a petty reaction from its biggest competitor - Samsung. According to news website Verdict, Samsung secured the naming rights for the nearest train station to the TRX mall, where the Apple store is located, and renamed it “Samsung Galaxy” station.
Next, the South Korean smartphone maker plastered the entire station with its own ads.
Take a look below:
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Now, anyone hoping to visit the flagship Apple store will have to disembark at the Samsung Galaxy station and look at several Samsung adverts.
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Now, anyone hoping to visit the flagship Apple store will have to disembark at the Samsung Galaxy station and look at several Samsung adverts.
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The move led to much amusement on social media.
“Samsung vs Apple war got real,” wrote one Instagram user.
“This is the kind of pettiness I want to be able to afford,” another quipped.
“Apple made a deal with TRX management that banned other phone brands other than them from advertising their products in TRX (they can open shops but can't advertise outside of their shop). Samsung however, discovers a loophole: The TRX MRT station below the complex is not part of TRX itself as it was owned by MRT Corp and thus legally a separate entity. So, Samsung paid MRT Corp to sponsor that station,” a third person explained.
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Both Samsung and Apple have been known to take jibes at each other in the past. Most recently, when Apple’s iPad ad received backlash, Samsung responded with its own video titled ‘UnCrush’ with the tagline: “We would never crush creativity.”
Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.
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Home/Trending/Samsung had a hilarious response to Apple opening its first store in Malaysia. Here’s what it did
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