As the temperature in Sweden dropped to bone-chilling levels, a social media influencer from the country showed its impact on people. Elvira Lundgren demonstrated how unfavourable the weather is by freezing her hair in the icy -30 degrees Celsius temperature. Since she shared the video, it went viral on social media, garnering a flurry of responses.

"Temperatures have reached -30°C, and I just had to do a little experiment," wrote Lundgren in the caption of her post. (Also Read: How cold is too cold? Temperature is minus 43.6 Celsius in Sweden, a record)
The clip shows Lundgren standing outside in the freezing temperature. As she has her hair down, you can see that it has frozen in the cold. A text inlay on the clip also informs that she is in Northern Sweden.
Watch the video of the influencer here:
Lundgren's video has amassed close to 10 million views since it was posted a few days ago on Instagram. The video has also received numerous likes and comments. (Also Read: Man steps outside in extreme cold with a bowl of ramen, it freezes)
Check out what people said about it here:
{{/usCountry}}Lundgren's video has amassed close to 10 million views since it was posted a few days ago on Instagram. The video has also received numerous likes and comments. (Also Read: Man steps outside in extreme cold with a bowl of ramen, it freezes)
Check out what people said about it here:
{{/usCountry}}An individual wrote, "You'll get a cold in your head."
A second added, "I wish I had 1% of your immune system. The second it hits 40°F I’m sick until it’s summer again."
"Goku, is that you?" joked a third referencing to the anime Dragon Ball.
A fourth said, "I did that once and never ever again. I learned my lesson."
A fifth shared, "Oh my God, my heart stopped, you can lose your hair like that!"
"How can you even stand there without a cap and a proper winter jacket," said a sixth.