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Indian-origin CEO Daksh Gupta, 23, doubts Burning Man’s relevance: 'Current vibe is no drinking or drugs, 9-9-6 work'

An Indian-origin CEO said Burning Man no longer matched today’s tech culture as young AI workers followed strict work and fitness routines.

Published on: Aug 31, 2025, 22:18:38 IST
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The Indian-origin CEO of AI startup Greptile, Daksh Gupta, has stirred discussion after his remarks on the cultural disconnect between Burning Man and today’s young tech workers in San Francisco.

An Indian-origin CEO remarked that Burning Man felt outdated. (X/@dakshgup)
An Indian-origin CEO remarked that Burning Man felt outdated. (X/@dakshgup)

(Also read: ‘It's like a rocket launch’: Indian-origin CEO doubles down on 14-hour workdays amid backlash)

Speaking to The San Francisco Standard, the 23-year-old entrepreneur said that Burning Man has not really been part of the current culture since he moved to the city in 2023. As per the outlet, Gupta, who has become a poster child for the AI boom’s hardcore work culture, explained how the festival feels out of sync with the disciplined lifestyle embraced by his peers.

“The current vibe is no drinking, no drugs, 9-9-6 [work from 9 am to 9 pm, six days a week], lift heavy, run far, marry early, track sleep, eat steak and eggs,” Gupta said, underlining the strict regime shaping this generation of AI workers.

Social media reacts

Take a look here at the post:

Online users had mixed reactions. One said, “I like his work ethic, I’m the same, but his hiring could improve. He makes you do a 10-15h take-home right after the screening call for his startup.” Others raised doubts about balancing such a lifestyle, with one user asking, “Where are these people working from 9am-9pm six days a week finding someone to ‘marry early’?”

What is Burning Man?

According to the official Burning Man website, the event began in 1986 and has grown from a single annual gathering into a global cultural movement. Organised by the Burning Man Project, it promotes creativity, community and innovation. Each year, more than 70,000 people gather in Nevada’s Black Rock Desert to build a temporary city.

 
ABOUT THE AUTHOR
Mahipal Singh Chouhan

Mahipal Singh Chouhan is a Senior Content Producer at Hindustan Times Digital, with nearly five years of experience in digital journalism and content production. He primarily covers offbeat, trending and human-interest stories, with a focus on emerging social media trends, online conversations and real-world incidents that capture public attention. At Hindustan Times, Mahipal works on identifying and developing fast-moving digital stories, adding context and journalistic perspective to viral moments while maintaining accuracy, clarity and readability for online audiences. Before joining Hindustan Times Digital, he was associated with DNA India, where he gained experience in newsroom workflows and digital storytelling. He holds a degree in Journalism and Mass Communication from the Vivekananda Institute of Professional Studies, Delhi. Beyond journalism, he has a keen interest in history and sports and enjoys expanding his general knowledge.

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