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Indian-origin businessman faces backlash for purchasing ₹14 lakh Louis Vuitton dog suitcase

An Indian-origin businessman who purchased a Louis Vuitton dog suitcase made headlines earlier this year for threatening to kill a dock worker.

Published on: Nov 27, 2024, 06:53:13 IST
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Ajay Thakore, aka Ace Rogers, CEO of Doctor Multimedia, became a target of social media backlash after he shared a video of himself purchasing a luxury item for his dog. The clip shows him picking a Louis Vuitton (LV) dog suitcase called “Bone Trunk” worth 14 lakh. His video prompted dissatisfaction among people, with many suggesting that it would have been better to donate the money to a dog shelter instead of spending it on one luxury item.

The image shows Indian-origin businessman Ajay Thakore with his dog. He purchased a  14 lakh Louis Vuitton suitcase for his pet pooch. (in.louisvuitton.com, Instagram/@acerogersceo)
The image shows Indian-origin businessman Ajay Thakore with his dog. He purchased a  14 lakh Louis Vuitton suitcase for his pet pooch. (in.louisvuitton.com, Instagram/@acerogersceo)

“Aspen’s always spending money like there’s no tomorrow. $20k Louis Vuitton bone trunk,” Thakore wrote as he shared a video. The clip shows him entering a Louis Vuitton store, greeting the staff, and jokingly saying, “I think my dog has something to pick up.” An individual then reveals the item the businessman was picking up - an LV Bone Trunk, which, according to the official website, is priced at 14,10,000.

Also Read: An ultra-luxury home inside Gurgaon’s most expensive society wows the internet. Watch

What is a Bone Trunk?

The official LV website describes the product as a “hard-sided suitcase” that resembles a bone and contains a varnished wooden tray with two bowls.

Take a look at the video here:

With over 1.7 million views, the video has received tons of likes and comments. An individual wrote, “You are what’s wrong with this world. So sad you are so insecure.” Thakore retorted, “My kid is worth 9 figures and will live off 12 million a year with 100 mil in a trust. How much is your kiddo worth?” He added, “I also employ hundreds of people and donate 8 figures to charity and animal shelters. What exactly do you two do besides waste time on Instagram.”

Another commented, “And people are starving in the world… how sad.” A third posted, “Think about all the good to shelter dogs that 20k could do. I don’t get this at all.” A fourth expressed, “Man, this really is a grotesque illustration of what’s wrong in society. Imagine being such a gullible brand slave that you spaff 10s of thousands on something so goddam pointless just so you can show off about it. How achingly insecure would you have to be to resort to this? Just a sickening lack of awareness or values.”

Also Read: Hermès in hand, revenge in mind: Woman makes Louis Vuitton staff count 70 lakh and then leaves. Here's what happened

Earlier this year, Ajay Thakore made headlines for allegedly threatening to kill a dock worker who refused to park his yacht. During the heated argument, the California-based businessman also exposed his genitals to the worker. In a viral video, he was seen saying, “I will kill you, you know I will kill you, I will kill,” to the worker.

What are your thoughts on this video showing a Louis Vuitton dog suitcase?

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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