Pakistani restaurant draws flak for using Alia Bhatt's scene in advertisement | World News - Hindustan Times
close_game
close_game

Pakistani restaurant draws flak for using Alia Bhatt's scene in 'Aja na Raja' advertisement

By | Written by Poulomi Ghosh
Jun 18, 2022 08:49 AM IST

The restaurant defended the advertisement of ‘Aja na Raja’ featuring a scene of Alia Bhatt's movie Gangubai Kathiawadi and said it was just a concept. 

A restaurant in Karachi has drawn flak on social media platforms for using a scene from Bollywood film Gangubai Kathiawadi featuring Alia Bhatt to promote an offer only for men. In the movie, Alia Bhatt essayed the role of prostitute Gangubai who became an influential brothel-owner. The advertisement showed a scene of the movie where Alia Bhatt gestured to men to get her client. With that poster, the restaurant Swing announced Men's Monday with 25% discount for men. "Aja na Raja - what are you waiting for?" the tagline of the advertisement said.

A Karachi restaurant has come under fire on social media for using a scene from Gangubai Kathiawadi to lure its customers. 
A Karachi restaurant has come under fire on social media for using a scene from Gangubai Kathiawadi to lure its customers. 

The advertisement on Instagram received a huge backlash as social media slammed the 'cheap promotion' of the restaurant.

Hindustan Times - your fastest source for breaking news! Read now.

 

"You really need to look into what’s being put up here. To use a painful scene to justify whatever you’re offering is reeking of misogyny, ignorance," one user wrote.

"If you guys think that this is some sort of marketing strategy and this will gain you some attention and customers then you're sadly mistaken! Using a clip from a movie based on prostitution (which btw is based on someone's real life) just shows how low and shallow you can get just for publicity," another user wrote.

The restaurant defended the advertisement and said it was just a concept and not meant to hurt anyone. "The movie and this post is based on a concept. Like before, we're open to all and will be serving you with the same love like we always have," it said using another tagline 'Movie kare tou aag, restaurant kare tou paap?'

Unlock a world of Benefits with HT! From insightful newsletters to real-time news alerts and a personalized news feed – it's all here, just a click away! - Login Now! Get Latest World News along with Latest News from India at Hindustan Times.
SHARE THIS ARTICLE ON
Share this article
  • ABOUT THE AUTHOR
    author-default-90x90

    Follow the latest breaking news and developments from India and around the world with Hindustan Times' newsdesk. From politics and policies to the economy and the environment, from local issues to national events and global affairs, we've got you covered.

SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Sunday, March 03, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On