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‘Buying CNBC could be tricky’: Insider on Jeff Bezos's new interest in cable network

Jeff Bezos is reportedly interested in buying CNBC to add to his media empire, which also includes The Washington Post

Published on: Jul 24, 2025, 03:43:36 IST
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Jeff Bezos is reportedly interested in buying CNBC to add to his media empire, which also includes The Washington Post. The New York Post cited sources to report on Wednesday that the Amazon boss has signaled to buyout of the cable network after it is spun off by NBCUniversal parent Comcast later this year.

Amazon's founder Jeff Bezos and spouse Lauren Sanchez Bezos leave the Aman Hotel on the third day of their wedding festivities (AFP)
Amazon's founder Jeff Bezos and spouse Lauren Sanchez Bezos leave the Aman Hotel on the third day of their wedding festivities (AFP)

An insider told the publication that CNBC would ‘align well’ with Bezos's interests and could serve as a credible ‘neutral voice’. The Amazon founder's team is yet to confirm his reported new interest.

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Meanwhile, Comcast, the media giant behind NBCUniversal, is moving forward with a strategic overhaul, with plans to spin off its underperforming cable assets by the end of 2025. This restructuring will separate a portfolio of struggling networks, including MSNBC, USA Network, and E!, into a new publicly traded entity named Versant.

Comcast sources told The Post that Bezos has not approached Brian Roberts-led CNBC. Another person told the media outlet that Versant does not plan to sell CNBC, but to grow it.

Versant has not issued an official statement about the situation yet.

How much will buying CNBC cost Jeff Bezos?

It is unclear how much Bezos is offering to buy the network. Comcast recently revealed that the soon-to-be Versant generated about $7 billion in revenue last year.

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“Buying CNBC would be tricky. There is a two-year period in which Versant could not engage in selling major assets like CNBC or even the entire company without major tax implications,” a source told The Post.

Jeff Bezos bought the Washington Post from Warren Buffett in 2013 for $250 million. The paper, however, has struggled since. It has recorded year-on-year losses and lost thousands of subscribers.

The billionaire faced severe criticism last year after he killed WaPo's decision to endorse Kamala Harris for president. More than 300,000 readers canceled their subscriptions.

  • Yash Nitish Bajaj
    ABOUT THE AUTHOR
    Yash Nitish Bajaj

    Yash Bajaj is a Chief Content Producer with a strong foundation in US coverage, digital strategy, and audience-focused storytelling. As part of the US Desk at Hindustan Times, he covers a wide range of topics - from American politics to sports (NFL, NBA, derbies, MLB and more). Before joining Hindustan Times, Yash served as Deputy News Editor at Times Now, where he oversaw international coverage and led a team of six. In this role, he significantly expanded global traffic through strategic planning, SEO-driven content execution, and meticulous trend tracking across platforms. He is experienced in managing high-pressure breaking-news shifts, coordinating live coverage, and building newsroom systems that improve speed, accuracy, and reach. Prior to Times Now, Yash held a position at Opoyi, where he headed the Sports and US news team. He developed broad editorial strategies, guided reporters across multiple beats, and played a key role in recruiting and training new talent. His responsibilities also extended to social media management and experimenting with innovative content formats. A passionate NFL fan, Yash is a die-hard supporter of the Cincinnati Bengals and has followed Joe Burrow closely since his college days at LSU. Whether breaking down top players' latest performance, analyzing team performances, or tracking roster moves, he brings the same dedication and sharp storytelling to his sports coverage as he does to American politics and breaking news. When he’s not writing, Yash can often be found watching games or debating the latest NFL storylines with fellow fans. Yash holds a Bachelor of Mass Media (Journalism) from HR College, Mumbai University. His interests extend well beyond the newsroom: he is an enthusiastic explorer of AI tools, a movie buff with an ever-growing watchlist, and someone who enjoys unraveling conspiracy theories for fun.Read More

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