Charlie Kirk, a prominent conservative activist in the United States, wrote Prime Minister Benjamin Netanyahu a letter four months before to his assassination. In the letter, Kirk criticized Israel's social media deficiencies and warned that the country's once-strong support on the US right was waning.
The letter, which was released by the New York Post on Monday, makes seven suggestions for how Israel should refocus its public diplomacy efforts on social media, where research indicates that young people are increasingly obtaining their news. Kirk also volunteered to discuss the matter with the prime minister.
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Charlie Kirk warns Netanyahu Israel is ‘getting crushed’
“In my opinion, Israel is losing the information war and needs a ‘communications intervention,'” Kirk wrote in start of the seven-page letter that he sent on May 2.
“Israel is getting CRUSHED on social media and you are losing younger generations of Americans, even among MAGA conservatives. In my opinion, you are losing the information war which will eventually translate into less political and military support from America,” he added.
{{/usCountry}}“Israel is getting CRUSHED on social media and you are losing younger generations of Americans, even among MAGA conservatives. In my opinion, you are losing the information war which will eventually translate into less political and military support from America,” he added.
{{/usCountry}}Kirk's letter is the most recent indication that Israel is receiving growing condemnation from both the right and the left in the US for its public diplomacy efforts during the almost two-year conflict in Gaza. Numerous surveys have revealed a sharp fall in American support for Israel, even among Republicans, in contrast to prior years.
Kirk's suggestion to Netanyahu
In his first suggestion, he told Netanyahu, “You need a rapid response media team,” which needs to be similar to President Trump's White House Rapid Response 47 team.
Kirk went to to say that Netanyahu needs team of information warriors. He also recommended him assembling a group of pro-Israel specialists who could instantly verify false information coming from Israel.
Kirk continued on to say that Netanyahu should possibly consider about taking the freed captives on a speaking tour throughout the United States.
He said that the nation must do a better job of describing the threat it faced from Iran. "Interview regular Israelis and see what they think about the country," he explained.
He stressed that Israel's global image, particularly on social media, has to be changed.
Additionally, Kirk was concerned that Israel was losing the media battle, “which will eventually translate into less political and military support from America.”
“The Holy Land is so important to my life, and it pains me to see support for Israel slip away.”
The former Trump assistant was shot dead on September 10 while giving a speech at Utah Valley University. A day after his murder, Tyler Robinson, 22, was taken into custody. He is charged with aggravated murder and faces the death sentence.