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Starbucks employees react on TikTok after job cuts amid $1 billion restructuring plan: ‘Was not on my 2025 bingo card’

The move to close nearly 400 Starbucks stores is part of a $1 billion restructuring plan initiated by Starbucks CEO Brian Niccol.

Published on: Sep 27, 2025, 20:27:58 IST
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Hundreds of Starbucks baristas lost their jobs after the coffeehouse decided to close 1% of its stores, roughly 400 outlets, in the United States and North America this month, USA Today reported. Some of them have opened up about their harrowing experiences on the video-sharing platform TikTok.

Starbucks employees react to losing job on TikTok

Nearly 400 Starbucks stores being shut down as part of a $1 billion restructuring plan initiated by CEO Brian Niccol. (REUTERS)
Nearly 400 Starbucks stores being shut down as part of a $1 billion restructuring plan initiated by CEO Brian Niccol. (REUTERS)

Maddison, a Starbucks employee, expressed on TikTok that she was taken by surprise by the coffeehouse’s move. She was in tears as she unexpectedly bid farewell to a few of her co-workers at the store where she worked, as per Yahoo News.

“We deserve better, and I’m sorry for every barista going through it right now, too,” Maddision captioned the video. Several Starbucks baristas showed solidarity with Maddison’s post.

One of them claimed that they were given a two-day notice period. “They gave me a 2-day notice yesterday and now I have to show up to my 9-hour shift like it’s nothing,” the person wrote.

Describing their experience as “absolutely terrible,” the barista feared that their co-workers would “lose their houses and cars from this”.

Meanwhile, Halie spoke about the uncertainty that she faced. “I’ll know in 3 days if I’m being transferred or terminated,” she said on TikTok. “Went from 40 hours next week to our store closing permanently Saturday. Thanks briannnnnn!” she added, referring to Starbucks CEO Brian Niccol.

As hundreds of baristas lost their jobs overnight, a former Starbucks employee from Seattle named Katie said it was “no shocker that they closed”.

“They’ve never given anyone a heads-up when closing a store,” Katie said.

Also Read: Ohio Starbucks employee fired for writing distasteful phrase on Charlie Kirk supporter's cup

Starbucks Workers United takes stock of situation

Starbucks Workers United, which represents 12,000 baristas across 45 states and the District of Columbia, said that it approached Starbucks to get clarity about the restructuring plan after the CEO’s announcement, according to Yahoo News.

“Workers United is sending a formal request for information to Starbucks about the planned closures. We expect to engage in effects bargaining for every impacted union store, as we have done elsewhere, so workers can be placed in another Starbucks store according to their preferences,” read the statement.

Starbucks Workers United has asked the coffeehouse to “finalize a fair union contract with 12,000 union baristas”.

Also Read: Starbucks to shut stores, cut jobs as part of a $1-billion restructuring plan

FAQs

Who is the CEO of Starbucks?

Brian Niccol is the current CEO of Starbucks.

How many stores is Starbucks closing?

Starbucks is closing nearly 400 stores.

What has Starbucks Workers United demanded from Starbucks?

Starbucks Workers United has demanded that Starbucks finalize a fair union contract with 12,000 union baristas.

 
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HT US Desk

The Hindustan Times US Desk brings you the latest news and developments from across the United States. The team covers everything from breaking news and politics to sports, business, entertainment and stories that are trending across the country. Our coverage includes the White House, Congress, US elections, immigration and visa updates, H-1B, green cards, Social Security, education, jobs, layoffs, the economy, technology and major policy changes. We also closely follow stories that matter to Indian and South Asian communities in the US. The desk covers major US sports, including the NFL, NBA, MLB and NHL, along with player news, injuries, schedules, results and major events. Entertainment coverage includes Hollywood, celebrities, television, streaming, music and pop culture. We also report on breaking developments, major incidents, weather, public safety, court cases and other stories making headlines across the country. When a major policy or news development affects people's everyday lives, the team works to explain what happened, what it means and what readers need to know. Alongside breaking news, the US Desk produces explainers and practical stories on topics such as immigration, Social Security, taxes, education, employment and government programmes. The team also works on science, tech, business and AI stories analyzing the impact they may have on people. The team follows developments throughout the day, keeping an eye on official announcements, public records, reliable news sources and what people are talking about across the US.

Stay updated with US News covering politics, crime, weather, local events, and sports highlights. Get the latest on Donald Trump and American politics along with Horoscope 2026.
Stay updated with US News covering politics, crime, weather, local events, and sports highlights. Get the latest on Donald Trump and American politics along with Horoscope 2026.
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