Ever since she made her Bollywood debut with Saawariya (2007), Sonam Kapoor has been hailed as a true-blue fashion icon, due to her chic looks. “I didn’t intend (to become a fashion icon). I dress up for myself. I don’t dress up and look pretty for other people. I do it because it makes me feel good, and because I love fashion and clothes,” she says.
The actor feels that being a fashionista is not her job. “It’s an extension of my personality. I am passionate about acting — that’s my craft and vocation. Fashion is something that is entrenched in my life, because I enjoy it. I like looking good and love different clothes. That’s why I consider that [fashion] an art, and [think of] fashion designers as artists,” she says.
Besides fashion, Sonam has also been at the forefront when it comes to using social media to promote herself and her films. Before the release of Prem Ratan Dhan Payo (2015) she got her fans and friends in the industry to post Dubsmash videos of them performing to the film’s title track. And around the time Neerja was released this year, the actor got her fans’ support to promote the ‘Fear vs Neerja’ campaign. She has also launched an app about herself, and how she goes about fashion, fitness and nutrition.
“Social media is a great form of communication, and a great tool. Misusing anything can be bad. You have to use social media effectively to communicate, make a difference and understand people. I love it, because I don’t misuse it. There are a lot of people who feel that it’s too much [to handle], but it’s about how you do it. As a generation, we overuse and overdo things, and there’s a need for moderation in everything. You shouldn’t misuse it, and that [being able to use it effectively] can only come from education, awareness, and lack of ignorance,” she says.