Hard Kaur is facing the wrath of DJs because of her latest single Aise Karte Hai Party. The song, sung and composed by the hip-hop artist, has negative lyrics like Jaldi Baja Tu Saale and Nahi Toh Doon Kaan Ke Neeche. This has not gone down well with the DJs.
Calling it a personal attack and a publicity stunt, DJs are not happy. DJ Sumit Sethi says, “There are better ways to find publicity. If you want to become like (rapper) Badshah, you have to create content like that. It depicts what kind of a person she is. We are not going to play this track.” The song features actors Gaurav Gera, Manish Paul and Puneet Issar, choreographer Saroj Khan, comedian-columnist Cyrus Broacha, producer Raghu Ram and model Diandra Soares.
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DJ Akhil Talreja, who also has a DJ academy, says Indian mentality about DJing as a profession needs to change. “DJing is just 30 years old and people are understanding its importance. Hard Kaur has been working and collaborating with DJs. Why did she target us unnecessarily? This is an insult to us,” he says.
DJs feel the music industry should be sensitive about the content of songs. “It’s not right to target any profession. Record labels should analyse the song before releasing it. They should give chance to small names with good content,” says DJ Amit.
Hard Kaur, however, says a lot of hard work went into coming out with this single and no one has the right to trash it. ““I wanted all my friends to be a part of it. Everybody wanted to be a part of it. So I got those who could manage. We shot in 12 hours in one shift. Independent music is a challenge, and so many artists were involved. I have put in a lot of work. I never thought they (DJs) will react like this. I don’t know what is wrong with our country. I’m tired of explaining myself. Don’t tell me what I am doing. I have been doing this for a long time. People who don’t have any work are doing this against me. The best DJs in the country perform with me. So, don’t use me. Get a life. Get some talent,” she says.