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Justin Bieber coming to India, gig budgeted at Rs 26 crore could break records

Justin Bieber’s India concert is expected to break numerous records, boost tourism, and outperform previous gigs.

music Updated: Feb 15, 2017 16:14 IST
Justin Bieber performs at iHeartRadio Jingle Ball concert at Staples Centre in Los Angeles.
Justin Bieber performs at iHeartRadio Jingle Ball concert at Staples Centre in Los Angeles.(REUTERS)

Justin Bieber’s India concert is set to become the first gig in the history of live events and concerts in India, to have an investment of $4 million.

Breaking all records, this will be the most expensive tour, undertaken by any artist or promoter in the Indian sub continent. Tickets for the event are expected to sell out in less than 24 hours.

The expected footfall ranges between 1-1.5 lakhs, an attendance that wasn’t even seen at Indian concerts by Coldplay, Bryan Adams, Akon and others in the past.

The Maharashtra Tourism Board will be supporting the tour, which may increase tourism by 10%, while business for the locals (transport vendors and hotel associations) will see a rise by 30% during the tour month.

Arjun Jain of White Fox India, sole promoters of the tour states, “This is by far the biggest ticketed concert to be hosted in the Indian sub continent . The main aim is to ensure all ticket holders and fans have a seamless experience before, during and after the concert and hence the organizers are capping the show well in advance. We will begin preparations for the tour two months in advance.”

Boutique agency Dream N Hustle Media, founded by international media expert Jashoda Madhavji, is responsible for all the publicity and press of the tour.

Justin Bieber performs at Z100's Jingle Ball in Manhattan, New York.

Tickets will go live on February 22, while the fans can start pre-registering for the tickets on February 15. Tickets will begin at Rs. 4,000.

The Purpose World Tour has already mesmerized fans and critics alike across the United States, Canada and Japan in 2016 and will continue throughout Europe before landing in Australia and New Zealand in 2017.

With more than 100 huge shows on the tour and close to a million ticket sales globally, there is no doubt that Bieber is at the top of his game with this tour.

Purpose is Bieber’s first album in two years. Right after its release, it was the most streamed album on Spotify in one week with What Do You Mean as the most played song.

The record sold more than 640,000 copies in less than a week.

Bieber also holds the record for the most Twitter followers for any male user (92 million). He also has the highest number of YouTube subscribers for any male singer and became the first artist to reach 10 billion views on YouTube, in 2016.

Apart from winning Grammy, he also has eight Guinness world records to his credit. He had also made headlines for the first ever singer to have seven songs from a debut album to feature on the Billboard Hot 100.

He also recently broke the Beatles’ 1964 record by topping the American Billboard charts 17 times.

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