Divya Dutta, who lent her voice to withdrawn Tanishq ad, reacts to its removal: ‘Don’t we all promote brotherhood?’

Actor Divya Dutta, who lent her voice to a withdrawn Tanishq ad, has reacted to a Twitter user who said that it was ‘wrong’. Divya pointed out the foundations of ‘unity in diversity’ upon which India was built.

Actor Divya Dutta, who lent her voice to a controversial Tanishq advertisement, has said that she is saddened by the company’s decision to pull it down after online backlash. The 45-second ad featured a Muslim family celebrating a traditional South Indian baby shower ceremony for their pregnant daughter-in-law.

Divya Dutta had lent her voice to the Tanishq ad.

Answering a Twitter user’s question if it was indeed her voice in the ad, she wrote, “Yes it’s my voice. It s sad it’s taken off air. I loved it.” When another Twitter user wrote that they had ‘nothing against her’, but ‘but wrong is wrong’, Divya responded, “But sir don’t we all promote brotherhood?? We as India are all about that. That’s our soul sir. Unity in diversity bachpan mein sunte the. Aise to kitne ads hote the. Koi kuch nai kehta tha.. par chalein sabke apne vichar (We used to be told of our unity in diversity. There are so many other ads that no one comments about, but to each his own)!”

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The advertisement attracted conflicted reactions from people on social media. While actor Kangana Ranaut claimed that it promoted ‘sexism’ and ‘love jihad’, others such as Richa Chadha and Swara Bhasker were against its removal. Author Chetan Bhagat commented, “Dear #tanishq, most people attacking you can’t afford you anyway. And given where their thinking will take this economy, they soon won’t have jobs and hence definitely won’t able to buy anything from #tanishq in the future too. Don’t worry about them.”

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