Schumacher to promote SRK's RA.One at Formula 1

Shah Rukh Khan has become the king of promotions with his out of the box ideas. If the industry sources are to be believed, Michael Schumacher will drive a car carrying RA.One logo on it at the Formula 1 Airtel Grand Prix of India.

Shah Rukh Khan has become the king of promotions with his out of the box ideas. If the industry sources are to be believed, Michael Schumacher will drive a car carrying RA.One logo on it at the Formula 1 Airtel Grand Prix of India.

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India will be hosting Formula 1 for the first time and never before has a film been promoted in the racing event.

He has even invited pop icon Lady Gaga for the film's premiere and is trying to convince her to do a song for the film as well. SRK's production house Red Chillies Entertainment had tweeted, "Breaking News: Lady Gaga may attend RA.One premiere!"

Not to forget International pop singer Akon has recorded song Chammak Challo for the superhero flick which has already become a rage online.

He has also roped in technicians and special effects artists from Hollywood.

RA.One is SRK's most ambitious project and is being directed by Anubhav Sinha. The film also features Kareena Kapoor as the female lead and Arjun Rampal in a negative avatar. The film is scheduled for a Diwali release.