Zee TV, a major South Asian entertainment channel, and CRY America, a non profit organisation that fights for the rights of the underprivileged children, joined hands for bringing people together from different walks of life to work collectively towards a better world for children.
The campaign called 'My Vision and Dream for Children' provides a platform for people to engage in the larger debate on children's rights and express their vision and dream for children in creative ways.
Those willing to express their dream for children can now do so through eight creative ways: through paintings, poems, essays, songs, photographs, photo-essays, short films, and statements and slogans.
The website specifically created to garner interest and motivate people to think and act for children's rights can be found at: www.america.cry.org/myvisionforchildren.
"Illiteracy, child labour, malnutrition, preventable diseases and gender discrimination are injustices faced by millions of children. But not for long we hope. Because no matter how long or difficult the journey - if each one of us believes in doing what's right, then we will create a better world for children," Shefali Sunderlal, President, CRY America, said.