Global women's inner wear brand, Triumph, is eyeing an over Rs 450-crore turnover in the next five-years from the Indian market, a top company official said.
The company, which has a presence in 120 countries, plans to invest nearly 7 per cent of its global turnover in the Indian market, the official said.
"Demand for branded fashionable lingerie in India is slowly picking-up as there is a shift from need-based purchase to fashion-driven purchase. With Triumph being the first lingerie brand in India, we expect the turnover to go up to
over Rs 450-crore in the next five-years," Triumph International (India)'s Managing Director, Thorsten Allenstein, said here today.
The company has launched only two of its brands--Triumph and Sloggi--in India.
Allenstein said that the company could not directly invest in India but has to depend on retail and franchisee businesses for selling its products here.
"Owing to the Foreign Direct Investment regulations applicable in India, we cannot sell our products directly here. So we have to completely depend on the retail and franchisee routes," he said.